AI Insights · Timothy · April 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Central America, Q1 2022
An overview of the performance of the top 5 delivered meal kits and specialty foods apps on iOS in Central America during Q1 2022, highlighting trends in downloads, revenue, and active users.
Throughout Q1 2022, the top 5 delivered meal kits and specialty foods apps on iOS in Central America showed varying performance trends in downloads, revenue, and active users. Below is a detailed look at how these apps fared.
Vivino: Buy the Right Wine experienced a peak in weekly revenue reaching approximately $73 in mid-January. After this peak, revenue fluctuated between $22 and $34. Weekly downloads started at about 1.3K at the beginning of the quarter and saw a general downward trend, ending at 508 by the last week of March. Active users also saw a decline from 7.6K to 5.7K throughout the quarter.
HelloFresh: Meal Kit Delivery saw its weekly downloads peak at 95 in mid-March, with numbers generally fluctuating between 26 and 85 throughout the quarter. Active users increased from 1.2K at the start of the quarter to 1.5K by the end of January, with minor fluctuations thereafter, ending the quarter at about 1.3K.
eMeals - Healthy Meal Plans had a significant spike in revenue to $115 in the week of February 21, followed by a sharp drop to $21 the following week. Weekly downloads remained relatively low, peaking at 13 in mid-January and generally staying below 5 for the rest of the quarter.
ComoQuiero had minimal activity with downloads peaking at 12 in late January and dropping to almost zero in subsequent weeks.
Factor_ Prepared Meal Delivery saw very low download numbers, peaking at 4 in early January and dropping to zero in several weeks throughout the quarter.
Data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.
